Scene Target Audience

Until today, I did not realise that I had misplaced the target audience for Scene in my Campaign blog, and have therefore not been marked on it.  I had previously been informed of this, but forget to transfer it, otherwise, I would have done so earlier.

Here it is below:


Target Audience:

Year 6’s moving into Year 7

How To Appeal to Family Audiences

Kids

·                            Big, clear lettering.

·                            Bright/ primary colours e.g. a rainbow.

·                            Lots of colourful pictures.

·                            Colourful lettering.

·                            Colourful exciting images.

Adults

·                            Clear, informative text.

·                            Not too much text.

·                            Not too busy.

·                            Eye-catching.

·                            To the point

Our target audience for the banner is families. On my side of the banner, I have tried to make the banner appealing to children of all ages, with large pictures and an attractive, colourful border to keep smaller children entertained, plus short, yet essential text and stunning photography to keep teenagers interested.

The lettering, although not massive, is clear and easy to read, and fits in well against the blue-sky backgrounds and as a part of the pictures, without actually covering or blocking them out. There are lots of colourful, beautiful photos, and the colour blue is a recurring theme, especially in the Lowry and Imperial War Museum sections of the banner. The text on the map is also bright and vibrant, and the North West Scene title stands out well as an eccentric display of different colours and fonts of text. All these points are key to making children interested, and this is essential, as they will probably then inform and pester their parents to let them visit the places advertised on the banner.

On the other hand, the text is straight to the point and informative for adults, with just the right amount of text to read quickly and easily. The banner is also eye catching with it’s stunning photography, and this is essential in attracting both adults and children. Adults may not like the banner to be too jumbled and busy with too many images, text, and different colours and I think that I have managed to create a banner which does not incorporate too much text or business, and certainly one which sticks to the point and is eye-catching/ appealing.

Patrick Johnson 11S1